LinkedIn is awesome for creating a network of contacts you can connect with when you need advice, services for yourself or a way to touch base with a particular industry or company. Here are some tips to help you make the most of this social network for professionals.
Help others before asking for their help
Put the Givers Gain philosophy to work. Instead of waiting for someone to recommend you, take five to ten minutes a day on writing and posting recommendations for fellow chapter members, clients and other key contacts. Once your contact approves the text, the recommendation will show up on his or her LinkedIn account.
This will align you with your contact, serve as a permanent top-of-mind promotional piece for you and your business, show your network that you work together, and make it much more likely that your contact will look for a way to return the favor. That could be either a referral or a recommendation.
Make your personal profile look more professional (and much easier to share) by customizing your LinkedIn public profile URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean.. for example: linkedin.com/in/DavidLee. Can customize your URL by clicking and modifying your public profile URL on the right-hand side of the navigation bar. Very visible. Can ask me if you have issues with that.
Check your Network Updates (or share your own)
Found on your LinkedIn homepage, Network Updates are essentially LinkedIn’s version of the Facebook News Feed. Check this feed for a quick snapshot of what your connections are up to and sharing, or share updates of your own, such as noteworthy content related to your industry/career, content you’ve created yourself, etc. You can also sort by Top Updates or Recent Updates to filter your feed in one way or the other.
Show work samples
Did you know LinkedIn allows you to add a variety of media such as videos, images, documents, links, and presentations to the Summary, Education, and Experience sections of your LinkedIn profile? This enables you to showcase different projects, provide samples of your work, and better optimize your LinkedIn profile. Example your BNI 10 minute presentation. Spent the time might as well share.
Leverage @mentions in your status updates
In 2013, LinkedIn rolled out the ability to tag or @mention other users and companies in status updates — much like the way it works on Facebook, Twitter, and Instagram. Want another LinkedIn user or company to see your status update? Include the at symbol immediately followed by the user’s/company’s name in your status update. As a result, that user/company will get alerted that you mentioned them, and their name will also link to their profile/page in the status update itself.